informed decisions. This increased engagement not only enhances customer satisfaction but also fosters long-term customer relationships. Conclusion The role of primary data sharing in supply chain decarbonisation is pivotal. It fosters transparency, enhances collaboration, and improves data quality. This enables businesses to make informed decisions that align with their decarbonisation objectives. Primary data sharing represents not just a transformative approach for businesses, but also a critical step towards bridging the transparency gap between the suppliers and their customers. The journey may be complex, but with the right strategies and tools, businesses are effectively leveraging primary data to drive their decarbonisation efforts and contribute to a more sustainable future.
These are all essential elements for achieving a sustainable supply chain. The emergence of data-sharing platforms that are specifically catered for Scope 3 emissions ensures that the data exchange process is not only seamless but also highly secure (Chacko, 2023a). This allows seamless data management rooted in transparency. They also empower businesses to provide customised sustainability information to their customers. Data-sharing platforms allow companies to adapt their communication to align with the unique values of each customer, whether it is emphasising a product’s minimal carbon footprint or detailing efforts to reduce emissions. This fosters a sense of trust and alignment between the business and its customers. Moreover, primary data sharing plays a crucial role in building customer trust and engagement (Chacko, 2023b). In an era where customers value transparency and authenticity, sharing primary data demonstrates a business’s commitment to these values. It provides customers with insights into the business’s decarbonisation efforts, enabling them to make
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Lavanya Pawar lavanya@carboledger.com
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23.10.2023 07:52:37
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